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HOW TO SELL ANYTHING

Allied Forces

Start-up uses its customers as its sales force.
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Often one set of customers can be used to peddle products to another. C4 Network, in Denver, sells software systems for design firms and the reprographic houses that serve them; the networked systems make it easier to send designs over telephone lines. C4 markets to construction, architectural, and engineering firms, but the repro houses act as the sales force.

-- Leslie Brokaw

Last updated: Feb 1, 1991




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