FEBRUARY 1991

Why small-business owners make charitable donations

* * *

To get involved in community 96%

Public relations 76

Request from friend or colleague 64

Know the organization 60

Made previous donation 53

Tax benefits 34

Note: Total is higher than 100% because of multiple answers.

Source: "Corporate Charitable Contributions . . . Among Small, Privately Owned Businesses in San Francisco," a survey of 75 firms with 100 employees or fewer. Institute for Nonprofit Organization Management, University of San Francisco, 1990.