Why small-business owners make charitable donations* * *
To get involved in community 96%
Public relations 76
Request from friend or colleague 64
Know the organization 60
Made previous donation 53
Tax benefits 34
Note: Total is higher than 100% because of multiple answers.
Source: "Corporate Charitable Contributions . . . Among Small, Privately Owned Businesses in San Francisco," a survey of 75 firms with 100 employees or fewer. Institute for Nonprofit Organization Management, University of San Francisco, 1990.