Motivating on the Cheap

Unusual motivation tactics work wonders for morale at LensCrafters

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Those of you looking for inexpensive ways to keep morale high might consider the example of LensCrafters, the $600-million chain of eyeglass stores. Field managers routinely challenge stores to meet specific sales targets and service goals. As a reward, a store representative gets to throw a pie in the field manager's face. Does wonders, we're told, for store morale. We're still checking into turnover among field managers.