One cost efficient way of translating your internationally distributed product.
When you export to foreign countries, translating your product into other languages can be expensive. Roy Kessler gets his distributors to share the burden.
Kessler's $6-million Tempe, Ariz., company, PC Globe, put an atlas onto software. It's a logical product to distribute internationally, but that requires translation of software text and instruction materials.
Distributors who wanted to sell versions of the product in PC Globe's smaller markets -- Dutch, Swedish, and Finnish -- translated the material themselves, saving PC Globe the up-front cost of translation. And PC Globe retains the foreign copyrights, allowing it to add more distributors from those countries later if necessary.