When you export to foreign countries, translating your product into other languages can be expensive. Roy Kessler gets his distributors to share the burden.
Kessler's $6-million Tempe, Ariz., company, PC Globe, put an atlas onto software. It's a logical product to distribute internationally, but that requires translation of software text and instruction materials.
Distributors who wanted to sell versions of the product in PC Globe's smaller markets -- Dutch, Swedish, and Finnish -- translated the material themselves, saving PC Globe the up-front cost of translation. And PC Globe retains the foreign copyrights, allowing it to add more distributors from those countries later if necessary.
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