Login or signup
36
LEAD

Translation, please

One cost efficient way of translating your internationally distributed product.
Advertisement

APRIL 1991

When you export to foreign countries, translating your product into other languages can be expensive. Roy Kessler gets his distributors to share the burden.

Kessler's $6-million Tempe, Ariz., company, PC Globe, put an atlas onto software. It's a logical product to distribute internationally, but that requires translation of software text and instruction materials.

Distributors who wanted to sell versions of the product in PC Globe's smaller markets -- Dutch, Swedish, and Finnish -- translated the material themselves, saving PC Globe the up-front cost of translation. And PC Globe retains the foreign copyrights, allowing it to add more distributors from those countries later if necessary.

Last updated: Apr 1, 1991




Register on Inc.com today to get full access to:
All articles  |  Magazine archives | Comment and share features
EMAIL
PASSWORD
EMAIL
FIRST NAME
LAST NAME
EMAIL
PASSWORD

Or sign up using: