MARKETING

Making Research Pay

Start-up company provides market research, funding, development assistance to promising technology companies.
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Technology transfer: a great idea, if only you could sell it. A new joint venture in Baltimore aims to do just that. Triad Investors Corp., seeded by The Johns Hopkins University, 3i Ventures, and other corporate investors, has been launched to midwife emerging technologies into commercial markets. Triad will provide funding, market research, and additional development assistance to promising technologies at Hopkins and other universities. Hopkins hopes to see a better return on its $750-million annual research base.

-- Anne Murphy

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Last updated: May 1, 1991




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