MARKETING

Move Over, Madonna

Start-up company introduces classical-music home videos.
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Here comes Mendelssohn? A former concert violinist is producing classical-music videos for the home market, billing them as the "greatest music you've ever seen!" Classical Video Concepts, in Tampa, Fla., plans to bring Beethoven to the small screen via retail and direct-mail channels in the audio, education, and relaxation (meditation, visualization, and so on) markets. Founder Bill Patterson is now selling the first in the series, "Tropical Sweets," through Blockbuster Video in Florida.

-- Anne Murphy

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Last updated: May 1, 1991




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