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The Cost of a Sales Call

Chart illustrating the median cost per sales call by industry.
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Median cost per call by industry; cost-per-call calculation based on travel and entertainment expenses and compensation.

1986 1987 1988 1989
Industrial
$179 $207 $218 $225

Service 162 193 201 166

Consumer 118 152 172 196

Source: Sales & Marketing Management's "1990 Survey of Selling Costs," New York, 1990.

Last updated: May 1, 1991




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