Starting a business doesn't necessarily get easier the more you do it, or so we've been told by people who've founded more than one company. Some two-timers say they were surprised at the loss of market clout that comes from severing ties with an established company, while others were shocked at the difficulty of starting over with no resources. Now along comes Albert Wong with a new twist: the problem of launching a second business with too much money. Wong was one of the founding partners of AST Research Inc., a manufacturer of IBM compatibles that grew to more than half a billion dollars in 10 years. Recently he started AMKLY Systems Inc. "This time around it's all my money, and I must say I find myself spending it much more freely than I would if it were somebody else's. My head says I should be bootstrapping, but my heart says spend whatever you have to in order to get the new business up and running."
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