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MARKETING

Expanding Market Horizons

Chart demonstrating that companies tend to expand their market horizons the longer they're in business.
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When you first started, where did you do most of your business?

Local markets 49%

Statewide or regional markets 31

National market 20

International market 5

Where are you doing most of your business now?

National market 44%

Statewide or regional markets 34

International market 21

Local markets 16

Note: Total is higher than 100% because of multiple answers.

Source: An Inc. survey of 463 private companies that reported a five-year growth rate of 713% or higher since 1985.




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