Equal opportunity comes to the public rest room. Urinette, in Pensacola, Fla., is introducting a female urinal that CEO Kathie Jones claims will eliminate long lines and health risks in overcrowded ladies' rooms. The patented "she-inal" was slated for testing this summer in large public buildings. A funnel-and-hose device, it will sell for $566. And the market could exceed $500 million, Jones contends, if women don't reject her brave new bathroom.

-- Anne Murphy