ACCOUNTING

How Do You Use Your CPA?

Response to an informal survey on CEO's relationships with their CPA's.
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In an informal survey of companies with sales between $4 million and $20 million, Inc. found that CPAs provide a wide -- and sometimes unexpected -- range of services to entrepreneurs. One surprise: of the group we contacted, more than 85% of the CEOs preferred working with smaller regional accounting firms, rather than the Big Six, because of lower costs and what they perceived as better personal attention.

Company
How often does CEO consult CPA?
What's CEO looking for in a CPA?
How often has company switched CPAs?
Coastal Production Service
Operates oil & gas platforms

Once a month

Audit proficiency, so CEO chose a firm that employs a former IRS auditor

Twice

UniLink Software Software developer

Weekly

Computer literacy, since CEO specially tailors his cash-flow and other financial statements

Never

Pro-Tech Industries Manufacturer of truck parts

Quarterly

Ability to analyze numbers quickly, especially during expansion activities

Never

Vance International Protective services

Quarterly

Red-flag warnings on issues like insurance costs or financial ratios

Twice

Roadshow Services, Theatrical-transportation management

Once every two months

"Reality checks" to keep fast-growing company'sprofit and other margins in line

Twice

-- Researched by Susan Greco and Christopher Caggiano

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Last updated: Sep 1, 1991




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