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Eyes on the Road

New business sells customized traffic reports.
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Playing in traffic may not be such a bad idea for a young company. After three years and $2 million in development, SmartRoute Systems, in Cambridge, Mass., now sells customized traffic reports to corporate subscribers and NYNEX mobile-phone customers in Boston. Employing slow-scan cameras, air patrols, and contracted road-reporters, the company can deliver route-specific, up-to-the-minute traffic information by phone or by fax. CEO John Liebesny expects that commuters, corporations, fleets, and cellular-phone companies will pay for his advice. Expansion is planned in 20 metropolitan markets before 1995.

-- Anne Murphy

Last updated: Oct 1, 1991




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