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Touch Tunes

New business service offers music samples by phone.
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The longer customers hang on the line, the better business gets for Bits of Hits, a new service allowing callers to sample music by phone. The New Rochelle, N.Y., company uses interactive voice technology to offer 30-second sound bites of every song on CD or tape, ranging from Pavarotti to Vanilla Ice. President Jerome Gilels says the service, which is free to local callers, snares a captive audience for advertisers (who pay 10¢ for every commercial delivered) and yields a marketable direct-mail database in return. The company, which also garners revenues from record sales, hopes to roll out the service in New York City, Chicago, and L.A. this year.

-- Anne Murphy

Last updated: Oct 1, 1991




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