The Right Attitude
What Ivan Juzang and Tama Smith of MEE Productions, in Philadelphia, see among inner-city children is a yawning market for motivational videos in which MTV meets PBS. Their rap-music videos communicate a stay-in-school, don't-do-drugs, you-can-be-somebody message and will be advertiser-supported. Juzang hopes to sell the videos as entertainment through retail channels (the retail price has yet to be decided), and as education through institutional channels. Market research, packaged as an MEE Report, promises added revenues.
-- Anne Murphy