Zapplication

New business service links student's college applications to universities.

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Remember what a pain in the neck it was filling out college applications? Four fathers, fresh from the battle of assisting their children in the process, decided there had to be a better way. Their solution? CollegeLink, a service that enables a student to complete just one computerized application, which, for roughly $5 a school, is sent -- on a floppy disk or as hard copy -- to as many colleges and universities as the student desires. The Concord, Mass., company, Enrollment Collaborative, incorporated in March 1991 and began signing contracts with colleges in September, inking 180 to date. The service now costs the educational institutions nothing, but the company plans to begin charging them a nominal fee, says vice-president of marketing Ray Wheeler. The privately funded venture projects revenues of approximately $1.5 million in 1992.

-- Alessandra Bianchi