Trade-Show Stoppers

Resources for tips on successful trade show exhibiting.

 

Here are two practical guides to help you plan your next trade-show campaign:

* Trade Show Marketing Idea Kit. Free 50-page booklet from a trade-show-display company. Includes worksheets for budgeting, tracking sales, and measuring results; and articles on selecting the right show and designing the ideal lead card. To order the booklet, call Skyline Displays, in Burnsville, Minn., 800-328-2725. Or request by fax, 612-895-6318.

* Twenty Proven Techniques for Generating More High Quality Show Leads. Free 2-page tip sheet from consulting firm the Mac McIntosh Co., at 800-944-5553. -- Susan Greco

* * *

Read more:

  • Hot or Not? What the Web Thinks About Your Brand
  • Super Bowl XLVI: 3 Winning Ads
  • 5 Ways to Look More Professional

  • Sign-up for our Sales and Marketing Newsletter