Here are two practical guides to help you plan your next trade-show campaign:
* Trade Show Marketing Idea Kit. Free 50-page booklet from a trade-show-display company. Includes worksheets for budgeting, tracking sales, and measuring results; and articles on selecting the right show and designing the ideal lead card. To order the booklet, call Skyline Displays, in Burnsville, Minn., 800-328-2725. Or request by fax, 612-895-6318.
* Twenty Proven Techniques for Generating More High Quality Show Leads. Free 2-page tip sheet from consulting firm the Mac McIntosh Co., at 800-944-5553. -- Susan Greco* * *