Start-up providing seminars training services using corporate games.
Cynthia Bronte thinks employees would accomplish more if they played more. The former marketing executive was so convinced of this that she quit her job, invested $2,500, and started Corporate Games, in Union City, Calif. Bronte cites studies showing that employees attending seminars and meetings retain less than 25% of what they see and hear, and she says, "A company today can't afford to have employees come away with nothing." Charging by the hour, Bronte takes a company's own meeting information and creates a customized game for groups as small as six or as large as several hundred. Formats -- ranging from indoor and outdoor team competitions, game-show activities, adventure hunts, and murder mysteries -- are designed to entertain, to increase participation, to boost morale, and to be a learning tool. The company's clients are principally located in the San Francisco area, but business is expanding steadily; Corporate Games has associates in 11 cities around the United States and anticipates 1992 revenues in excess of $100,000.