Do You Have a Sales-and-Marketing Manager?
BY Inc. staff
Benchmark chart indicates a bias toward the double-duty title of sales-and marketing executive.
Do you really need one? The 600 small companies surveyed by Ernst & Young for its annual compensation indicated a bias toward the double-duty title of sales-and-marketing executive; more companies had an executive bearing the combined appellation than had one with a simple sales executive or marketing executive title. Of course, the titles aren't mutually exclusive -- some companies do have both a sales exec and a marketing exec under the same roof.
Less than $2 million
$2 million-$5 million
$5 million-$10 million
$10 million-$25 million
$25 million-$50 million
By sales size, the percentage of companies with a sales-and-marketing executive
The percentage of companies with a sales executive
The percentage of companies with a marketing executive
Source: "The 1991 Ernst & Young Survey of Executive Compensation for Middle Market Companies," based on data collected from 669 companies, roughly 55% of which had sales of $10 million or less.