Do You Have a Sales-and-Marketing Manager?
Do you really need one? The 600 small companies surveyed by Ernst & Young for its annual compensation indicated a bias toward the double-duty title of sales-and-marketing executive; more companies had an executive bearing the combined appellation than had one with a simple sales executive or marketing executive title. Of course, the titles aren't mutually exclusive -- some companies do have both a sales exec and a marketing exec under the same roof.
|Less than $2 million||$2 million-$5 million||$5 million-$10 million||$10 million-$25 million||$25 million-$50 million|
|By sales size, the percentage of companies with a sales-and-marketing executive||30%||48%||58%||60%||64%|
|The percentage of companies with a sales executive||7%||19%||23%||33%||33%|
|The percentage of companies with a marketing executive||5%||13%||9%||23%||15%|
Source: "The 1991 Ernst & Young Survey of Executive Compensation for Middle Market Companies," based on data collected from 669 companies, roughly 55% of which had sales of $10 million or less.
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