Do you really need one? The 600 small companies surveyed by Ernst & Young for its annual compensation indicated a bias toward the double-duty title of sales-and-marketing executive; more companies had an executive bearing the combined appellation than had one with a simple sales executive or marketing executive title. Of course, the titles aren't mutually exclusive -- some companies do have both a sales exec and a marketing exec under the same roof.
| Less than $2 million | $2 million-$5 million | $5 million-$10 million | $10 million-$25 million | $25 million-$50 million | |
| By sales size, the percentage of companies with a sales-and-marketing executive | 30% | 48% | 58% | 60% | 64% |
| The percentage of companies with a sales executive | 7% | 19% | 23% | 33% | 33% |
| The percentage of companies with a marketing executive | 5% | 13% | 9% | 23% | 15% |
Source: "The 1991 Ernst & Young Survey of Executive Compensation for Middle Market Companies," based on data collected from 669 companies, roughly 55% of which had sales of $10 million or less.