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STRATEGY

Who's Thinking About Exporting?

Chart showing percentage of companies interested in various exporting regions.
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More and more small companies are. The U.S. Department of Commerce's export hot line (800-USA-TRADE) logged 30,981 calls in its first year, mostly (62% of calls) from companies with fewer than 50 employees. Here are the regions callers were interested in.

Percentage of callers interested in each region

Mexico 10%

Canada 6

Latin America 14

Western Europe 20

Africa 5

Eastern Europe 8

Former USSR 10

Asia 9

Southeast Asia 12

Japan 7

Note: Because of multiple responses, figures add up to more than 100%.

Source: U.S. Department of Commerce, Washington, D.C., 1992.




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