LEGAL ISSUES

Seeing Green

Information on obtaining copies of the Green Report II, the FTC guidelines to 'green' marketing.
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The attorneys general of California, Florida, Massachusetts, Minnesota, Missouri, New York, Tennessee, Texas, Utah, Washington, and Wisconsin collaborated on "Green Report II." (See "Green Marketing Heats Up," [Article link].) Call any state's office for a copy, or write the New York State Attorney General's Office, 120 Broadway, New York, NY 10271, Attention: Bureau of Consumer Fraud. For copies of the FTC guidelines, call 202-326-3753. The FTC illustrates points with company examples. "Green Report II" lacks examples but states its objections more clearly.

Scientific Certification Systems (SCS), in Oakland, Calif., certifies specific environmental claims through its Green Cross program. SCS will soon introduce more comprehensive certification that rates a product's performance, relative to similar products', on resource depletion, energy use, and more. Call 800-829-1415 for more information.

-- Michael P. Cronin

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Last updated: Jan 1, 1993




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