Cities' economic growth revealed by increased use of business cards.
A survey of 200 printers in 15 U.S. cities shows a substantial increase in the use of business cards. Conducted by Rolodex, the study found that demand had risen by 19.1% over five years (1987 to 1992) and by 20.8% over three years (1989 to 1992). Although one component is historic growth in the birthrate of new businesses (about 11% per year), variances can be attributed to the recession or regional recovery therefrom, says Rolodex vice-president of marketing Rick Tremmel. An increment in business-card ordering comes either from companies and individuals working harder to maintain existing business activity in a weak economy, or from increasing numbers of idled or worried job seekers. Conversely, cities where the growth of business-card use has tapered off -- Atlanta, Chicago, Dallas, Denver, Houston, and Minneapolis -- are recovering from the recession.
-- Robert A. Mamis
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Growth Rate for Use of Business Cards Since 1987 Since 1989