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Doughnut Figures

Rankings of corporate America's favorite varieties of doughnuts.
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Of the 3 million o-shaped sweets deep-fried every business day by Dunkin' Donuts, based in Randolph, Mass., the world's largest doughnut retailer, many end up in corporate offices, notes the company's vice-president of field marketing, Robert Kendzior.

Curious about which of its 52 varieties prevails, Dunkin' Donuts recently surveyed aficionados and determined that kids almost universally endorse the chocolate-frosted yeast-raised doughnut. Tastes among the white-collar populace prove more diverse. While New England states elect the classic cake doughnut (the only model with its own dunking handle), the Midwest and West prefer yeast-raised. In order of national popularity, here are corporate America's top six: jelly-filled, honey-dipped, chocolate honey-dipped, plain, "kreme," and chocolate frosted.

The average individual consumption at a typical business gathering is two doughnuts (or about six "holes"). Given that doughnuts' caloric content ranges from a low of 140 (glazed French cruller) to as many as 480 (peanut), the average office denizen is likely to take in at least 280 calories per meeting. That's comparable with doughnuts' chief adversary, the croissant, a plain one of which weighs in at 310 calories.

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Last updated: Oct 1, 1993




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