A nationwide survey asked family-owned companies to rate the importance of various sources of financing.
How do family businesses think about financing their growth? How jealously do they guard their equity? A nationwide survey of family companies by Massachusetts Mutual Life Insurance shows that nearly 90% would consider almost anything, including depleting personal savings and selling assets, before selling stock publicly or privately. Some 90% of the 644 respondents had revenues of $25 million or less.
How would you rate the following sources of financing for your family business?
Percentage of respondents
Sale of assets
Source: MassMutual, Springfield, Mass., September 1993.