In addition to being your own boss and setting your own hours, one of the advantages of starting a company is that you get to choose your own title. But why stop at calling yourself a mere president or CEO? Consider the handles of the following entrepreneurs:

Tim Faragher, CPU -- as in central processing unit -- (formerly director) of two-year old Macintosh illustration and design studio Faragher Design, in Charlotte, N.C.

Chris James, chief margin defender (formerly chief financial officer) of nearly five-year-old James Integrated Technologies (JIT), a software concern in St. Paul, Minn.

Steve Gilkey, chief margin maker (formerly director of sales) of JIT.

Noah Dykoski, chief code defender (formerly programmer) of JIT.

Baron Hanson, head buckaroo of Flexcorp, a three-year-old transparent-business-card manufacturer in Charlotte, N.C.

-- Alessandra Bianchi