If your sales chief got a bigger raise last year than you did as CEO, you're not alone. Of 13 executive positions charted in a recent poll, Ernst & Young found that the "top marketing-and-sales" executive enjoyed the greatest base-salary increase -- an average of 6.7% from 1992 to 1993. Growing pains don't change things: the small companies that were just breaking even still handed 5.1% increases to their marketing maestros.

Annual Salary for Top Marketing-and-Sales Executive

Number of Cos. 1992 NetSales (in Millions) Average 1992 Net Income Mean 1993 Base Salary Mean 1993 Total Cash Compensation
27 Less than $2 ($400,000) $80,700 $97,700
44 $2 - $5 ($300,000) $59,900 $70,800
65 $5 - $10 $0 $82,300 $98,100
105 $10 - $25 $700,000 $84,100 $103,800
93 $25 - $50 $1,800,000 $97,000 $119,900
41 $50 - $75 $900,000 $107,400 $131,800
All Cos. All levels $800,000 $87,100 $106,400

Note: Sixty-six percent of respondents paid salary and bonuses. Salary data for 1993 reflect annualized base salaries at the date of the survey.

Source: Ernst & Young's "Executive Compensation Middle Market Survey," a poll of 735 companies, Minneapolis, 1993.

* * *