Benchmark: Not on the Net? You're Not Alone
BY Susan Greco
Three graphs displaying how small business is using the Internet for marketing.
Cyberspace may be the hot new marketing medium, but not among small service businesses. A full 60% of the companies we surveyed confess they don't use the Internet, but just as many are curious about the marketing potential of the World Wide Web.
Do you use any commercial on-line services to correspond with your current customers?
34% yes 66% no
Do you use on-line services to correspond with potential customers?
14% yes 86% no
Do you print an electronic-mail address on your business card?
10% yes 90% no
Source: Responses of 273 companies, half of them service providers and most with sales of less than $20 million, polled by Inc. and the Executive Committee, San Diego, April 1995.