Login or signup
36
MARKETING

Benchmark: Not on the Net? You're Not Alone

Three graphs displaying how small business is using the Internet for marketing.
Advertisement

Cyberspace may be the hot new marketing medium, but not among small service businesses. A full 60% of the companies we surveyed confess they don't use the Internet, but just as many are curious about the marketing potential of the World Wide Web.

Do you use any commercial on-line services to correspond with your current customers?

34% yes 66% no

Do you use on-line services to correspond with potential customers?

14% yes 86% no

Do you print an electronic-mail address on your business card?

10% yes 90% no

Source: Responses of 273 companies, half of them service providers and most with sales of less than $20 million, polled by Inc. and the Executive Committee, San Diego, April 1995.

Last updated: Aug 1, 1995




Register on Inc.com today to get full access to:
All articles  |  Magazine archives | Comment and share features
EMAIL
PASSWORD
EMAIL
FIRST NAME
LAST NAME
EMAIL
PASSWORD

Or sign up using: