Hiring: Recruiting in Cyberspace

The World Wide Web is used by a high-tech firm to meet high-quality new-hire canidates.

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Clam Associates, a $12-million Cambridge, Mass., software developer, was no stranger to the information highway -- so it made sense for the company to post help-wanted ads on the World Wide Web. The advantages of on-line recruiting are great enough, however, to persuade even confirmed technophobes to consider trying it.

Kathy Santos, CLAM's "webmaster," put up a CLAM home page on the Web last January; job listings were added in March. After a few fits and starts -- Santos rewrote her ad after being bombarded with rÉsumÉs from inappropriate candidates -- high-quality rÉsumÉs started flooding in. While the company still uses traditional recruiting methods, such as newspaper ads, Santos says, candidates who respond to the Web listing (about five do each day) "are much more educated about our company because all the information is right there on the Web."

CLAM's Web page contains information about its products, services, and business partners, as well as the company's mission statement. Santos says on-line recruiting should help the company fill 16 positions over the next several months.

The Online Career Center offers an Internet recruitment service that also reaches subscribers of America Online, Prodigy, and CompuServe. A 60-day ad costs about $75. For more information, visit the center's Web page at http://www.occ.com/ or call 317-293-6499.

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Donna Fenn

Inc. contributing editor Donna Fenn is the author of Upstarts! How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit From Their Success (McGraw-Hill, 2009). Both this blog and the book examine the ways in which GenY is changing the entrepreneurial landscape with new approaches to starting, growing, and managing their companies. Learn more at http://www.upstartsrock.com/.

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