A quick look at some data setting benchmarks for fast-growing small companies.
Should you have a marketing plan? How long does it take you to close a sale? Compare your performance against benchmarks set by the Inc. 500 class of 1995. Here are the stats for those fastest-growing small companies:
Average time spent on market research before launching the company: 8.5 months
Percentage of founders who started with a marketing plan: 45%
Average time to make a sale in 1990: 3.79 months
Average time to make a sale in 1994: 3.78 months
Percentage of companies that have their own sales force: 58%
Percentage of companies that use independent reps: 8%