Some results of a survey of 437 fast-growth companies about collaborating with outside corporate partners.
Among 437 fast-growing companies recently surveyed, fully half collaborated with outside corporate partners to create products or services -- generating about 23% more products and services than companies that went it alone. Partnering, notes Coopers & Lybrand's Pete Collins, "is smart marketing. The risks are reduced when new products are introduced through teaming up with the future buyers of those products."
What type of partnership(s) have you used?
(Responses by company size)
Sales of less than $5 million
Sales of $5 million or more
External new-product/new-service development team
Strategic alliance with suppliers
Sales or marketing partnership
Joint venture owned in part with others
Source: Coopers & Lybrand's "Trendsetter Barometer," New York City, November 1995.