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BUSINESS PLANS

April 1996

Some comments from Inc.'s editor-in-chief concerning his boss,the founder of Inc. magazine.
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Bernie Goldhirsh started his first publishing venture, Sail magazine, with $65 and, he says, "absolutely no idea of what it takes to get a magazine off the ground." Sail eventually grew into one of the world's premier leisure magazines. Bernie's second publishing venture was Inc. "I guess I'm living proof that ignorance of conventional industry wisdom has real economic value," he says. Recently, the Magazine Publishers of America recognized his extraordinary contributions by naming him a corecipient of this year's Henry Johnson Fisher Award, previously given to such publishing legends as Henry Luce, the founder of Time and Fortune, and Dewitt Wallace, the founder of Reader's Digest. Sitting around prior to the award ceremony, I commented on how unusual it was for Bernie to step into the limelight. He agreed. "I like to think of myself as the navigator," he said. I can't think of anyone we'd rather have plotting our course.

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Last updated: Apr 1, 1996




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