A management expert reveals that praise, when used wisely, is a powerful motivator any small company can afford.
It's the one employee incentive any small company can afford
You've read the management books. You've heard more than enough about empowerment, teamwork, and so forth. But there's just one problem: in the day-to-day rush of running a small company, keeping your staff motivated takes a backseat to managing crises and making sales.
Sound familiar? If it does, you're not alone. Too many small-business owners don't make time for the one employee incentive that will never break the company budget: timely, honest praise of workers who do well. Research has shown that appreciation from managers is one of the incentives workers want most. For example, Gerald Graham, dean of the business school at Wichita State University, found in one study that employees rated personal thanks from a manager for a job well done as the most motivating of a variety of incentives offered. Unfortunately, 58% of the workers in Graham's study said their managers didn't typically give such thanks.
Your employees don't have to be like that 58%. It is tricky to make time to recognize your staff during a hectic day. But I've seen even busy entrepreneurs find ways to make praising employees part of their regular work habits. Here are some easy techniques you can try; one of them is bound to fit your management style.
? Make people a part of your "to do" list. This approach works particularly well for no-nonsense executive types who like to focus on getting things done. Just add the names of the people who report to you to your weekly to-do list. Then cross them off when you're able to praise those employees -- because you catch them "doing something right" in accordance with their performance goals. Hyler Bracey, president and CEO of the 46-employee Atlanta Consulting Group, developed another, similar method that he used until praising became part of his routine. Bracey placed five coins in his pocket each day. During the day, he'd transfer a coin to his other pocket every time he recognized an employee for good work. That technique helped Bracey make praise a habit.
? Write notes at the end of the day. I learned this tip from Steve Wittert, president of Paragon Steakhouse Restaurants, based in San Diego. Wittert finds that his days are so busy that he seldom can take time out to recognize his staff. Instead, he keeps a stack of note cards on his desk, and when the pace slows at the end of the day, he takes a few minutes to jot personal notes to the individuals who made a difference that day.
? Let technology help you. Instead of using voice mail just to assign tasks to employees, try leaving voice messages to praise them. You can do that from your car phone as you commute home after work, reflecting on the day's events and the people who were especially helpful to you. You can go even further: I recently heard about one company that had created an "Applause" bulletin board on its electronic-mail system. On that bulletin board anyone can post a thank-you to another person in the company.
? Practice group recognition. Try starting your staff meetings by reading a letter of thanks or praise from a customer. Create a "wall of fame" to show appreciation for top achievers -- or to post any good news in the organization. Create a "successful projects" scrapbook that depicts employee teams and their accomplishments. Then exhibit the book prominently in your lobby.
? If all else fails, delegate. Let's face it: some people just aren't comfortable giving warm and fuzzy recognition to others. If you're that type, accept the fact -- and delegate the responsibility to someone else. There's probably another key employee on your staff who excels at making people feel good. Make employee recognition a formal part of his or her job description. Then get on to the work you do best.
* * *
Bob Nelson is vice-president of Blanchard Training and Development Inc., in San Diego, and the author of 1,001 Ways to Reward Employees (Workman Publishing).
* * *
How to praise effectively
Some managers recognize employees naturally and easily; others don't. If you find giving praise awkward, remember these tips:
? Be prompt. Positive reinforcement is much more effective when it comes soon after the desired behavior is displayed.
? Be sincere. Sure, praise is great -- -but if it's not sincere, don't bother. You'll only sound manipulative.
? Be specific. Avoid generalities in favor of the details of the achievement. Then employees know what specifically to do again.
? Be positive. Sound obvious? Too many managers undercut praise with a concluding note of criticism. When you say something like, "You did a great job on this report, but there were quite a few typos," the but verbally erases all that came before. Save the corrective feedback for another time.