Judging by the results, E-mail is catching on big time with growing businesses. More than a third of you get at least 11 messages a day, and well over half of you plan to at least double your current level of usage in coming months. Still of untapped potential is E-mail marketing, tried by less than a fourth of you. Your pet peeve: junk E-mail.* * *
E-mail Catches On
Do you use E-mail?
6% No* * *
How many messages a day do you receive?
9% 30+* * *
What are the main benefits of E-mail?
86% Saves time
56% Better contact with family and friends
56% Better contact with noncustomer business contacts
46% Better contact with customers
44% Better contact with people in your company* * *
What's the downside to E-mail?
42% Too much junk E-mail
29% Can foster misunderstandings
24% Less-thoughtful communications
23% Too impersonal
8% Always leaves a written record* * *
Have you tried marketing via E-mail?
22% Yes* * *
To what extent are you likely to become more dependent on E-mail over the next 12 months?
41% Double current usage
37% Maintain current usage
20% At least triple current usage
2% Likely to cut back