Judging by the results, E-mail is catching on big time with growing businesses. More than a third of you get at least 11 messages a day, and well over half of you plan to at least double your current level of usage in coming months. Still of untapped potential is E-mail marketing, tried by less than a fourth of you. Your pet peeve: junk E-mail.
* * *E-mail Catches On
Do you use E-mail?
94% Yes
6% No
* * * Usage
How many messages a day do you receive?
37% 1-3
35% 4-10
19% 11-30
9% 30+
* * * The Payoffs
What are the main benefits of E-mail?
86% Saves time
56% Better contact with family and friends
56% Better contact with noncustomer business contacts
46% Better contact with customers
44% Better contact with people in your company
* * * The Drawbacks
What's the downside to E-mail?
42% Too much junk E-mail
29% Can foster misunderstandings
24% Less-thoughtful communications
23% Too impersonal
8% Always leaves a written record
* * * E-Marketing
Have you tried marketing via E-mail?
78% No
22% Yes
* * *Growing Habit
To what extent are you likely to become more dependent on E-mail over the next 12 months?
41% Double current usage
37% Maintain current usage
20% At least triple current usage
2% Likely to cut back