STRATEGY

What Business Would You Start Today?

An Inc. 500 CEO tells why he would like to market microdistilled whiskeys.
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1996 Inc. 500 #13

Tom Scott, Nantucket Allserve

The Concept: A line of microdistilled whiskeys.

The Rationale: It worked for beer, it'll work for rotgut. Generation X'ers and baby boomers are rediscovering the brown liquors.

Reality Check: Upmarket moonshine? Needs proof.

Last updated: Oct 15, 1996




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