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What Business Would You Start Today?
An Inc. 500 CEO tells why he would like to market microdistilled whiskeys.
By Inc. staff |
| Visit the Inc. 500 site, which includes a fully searchable database of winners from 1982 to the present |
1996 Inc. 500 #13
The Concept: A line of microdistilled whiskeys.
The Rationale: It worked for beer, it'll work for rotgut. Generation X'ers and baby boomers are rediscovering the brown liquors.
Reality Check: Upmarket moonshine? Needs proof.
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