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1996 Inc. 500 #135

Zvi Or-bach, Chip Express

The Concept: Dance TV --All Day, All Night, All Dancing! A cable channel devoted to various styles of dance--from Fred Astaire to flamenco, from the mambo to the macarena.

The Rationale: Everyone loves dancing, but not everyone loves the writhing torsos of MTV's The Grind.

Reality Check: There's a reason the only dance you see on TV is on PBS.