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1996 Inc. 500 #214

Paul Upton, Precision Computer Service

The Concept: Home-automation technology that would let consumers use their PCs to regulate their home's temperature, turn lights on and off, and fire up the hot tub. If you're a surf bum, the computer could call you to tell you when surf's up.

The Rationale: People want technology to simplify their lives.

Reality Check: Letting computers run our lives? Did no one see 2001: A Space Odyssey?