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MARKETING

The Big Chill

An Inc. 500 CEO shares why he thinks he knows the secret behind the Dallas Cowboys.
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1996 Inc. 500 #299

General Shelters of Texas S.B.

Forget Troy Aikman. Ditto Emmitt Smith. Fred Wulf knows the real reason for the Dallas Cowboys' Super Bowl success. "It's because they have two Port-A-Cools," says the president of General Shelters of Texas S.B. The Port-A-Cool (using technology originally developed to cool hog enclosures and henhouses) works like a giant air conditioner: players sit beside it to cool down. If Wulf's theory holds, watch out for the Miami Dolphins, the Jacksonville Jaguars, and the San Diego Chargers.

Last updated: Oct 15, 1996




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