The Concept: Cyber-Manners: a consultancy providing training on the proper use of E-mail.
The Rationale: People don't know how to use E-mail properly. It lacks the visual clues of face-to-face interaction, which mitigate negative or critical information. Yet people treat E-mail casually and are sometimes careless or even coarse.
Reality Check: People are rude. You got a problem with that?