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Niches: Minimum-Wage Poster Child

One small business is excited about the change in minimum wages--the company that makes employees-rights posters.

By Mike Hofman |  @mikehofman   | 
 

Small businesses across the United States may have grumbled when the president raised the hourly minimum wage on August 20, but at least one company is ecstatic. G. Neil Cos., in Sunrise, Fla., is the largest manufacturer of those posters--mandatory in every workplace--that explain employee-rights laws. Orders have been pouring in since June, and the company, which services 600,000 customers, expects sales to rise by 10%--a $4-million jump in revenues. "We had an announcement over the P.A. system, and loud cheers went up," says Diana Tilley, vice-president of marketing. The icing on the cake is that G. Neil employs no minimum-wage workers of its own, so its payroll is unaffected by the law.

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    • Mike Hofman

    Mike Hofman was previously editor of Inc.com and a deputy editor at Inc. magazine, which he joined in 1996. The site was nominated for a National Magazine Award for Digital Media in 2010, and was named the best business website by Folio Magazine. In 2006, Hofman was part of a team of writers nominated for a Webby Award for best business blog. He lives in New York City.


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