Niches: Minimum-Wage Poster Child
Small businesses across the United States may have grumbled when the president raised the hourly minimum wage on August 20, but at least one company is ecstatic. G. Neil Cos., in Sunrise, Fla., is the largest manufacturer of those posters--mandatory in every workplace--that explain employee-rights laws. Orders have been pouring in since June, and the company, which services 600,000 customers, expects sales to rise by 10%--a $4-million jump in revenues. "We had an announcement over the P.A. system, and loud cheers went up," says Diana Tilley, vice-president of marketing. The icing on the cake is that G. Neil employs no minimum-wage workers of its own, so its payroll is unaffected by the law.