Among growing companies, sales and marketing continues to be the area that benefits most from new information technology. That's the implication of a survey of the 1996 Inc. 500 list of the fastest-growing private companies. The survey also suggests that Inc. 500 CEOs weren't as impressed by the benefits of accounting technology in 1995 as they were in 1991. One possible cause: sophisticated accounting-software systems had by 1995 become so widespread that their incremental impact no longer loomed as large.
|Area of Company Benefiting Most from Information Technology|