Results from a poll of Inc. 500 CEOs showing where their firms have benefited most from technology in the past 5 years.
Among growing companies, sales and marketing continues to be the area that benefits most from new information technology. That's the implication of a survey of the 1996 Inc. 500 list of the fastest-growing private companies. The survey also suggests that Inc. 500 CEOs weren't as impressed by the benefits of accounting technology in 1995 as they were in 1991. One possible cause: sophisticated accounting-software systems had by 1995 become so widespread that their incremental impact no longer loomed as large.
Source: 1996 Inc. 500 survey.
Area of Company Benefiting Most from Information Technology