May 15, 1997

The New-Economy Almanac

A statistical and informational snapshot of today's businesses and how they are operating in the new economy.

 

A statistical and informational snapshot of the business world today

The Big Picture

How many businesses are there?

  • The population is growing.
  • The gross domestic product continues to expand.
  • The number of business enterprises outpaces the number of business closings.

Sources: Office of Advocacy, U.S. Small Business Administration; Bureau of the Census, Bureau of Economic Analysis.

Population, Production, and Businesses with Employees, 1991 and 1995
Year Total
population
Gross domestic
product (in current $)
Total number
of businesses
1991 252,138,000 $5,917 billion 5,687,000
1995 262,755,000 $7,254 billion 6,220,000

Source: Office of Advocacy, U.S. Small Business Administration.

The Population of Business Enterprises, 1992-1996
Year New
incorporations
Successor
businesses
Business
terminations
Year-end
total businesses
1992 737,000 138,000 819,000 5,741,000
1993 776,000 136,000 801,000 5,851,000
1994 807,000 137,000 803,000 5,992,000
1995 812,000 162,000 869,000 6,057,000
1996 820,000 171,000 823,000 6,220,000

Businesses include all active unemployment-insurance taxpayers, including virtually all nonfarm employers, except households, railroads, and selected religious organizations.

The Mood

How confident are business owners?

  • A big majority--68%--of small-business owners expect to grow in 1997.
  • Although they are not having trouble getting the financing they need, they see no reason to increase their debt.
  • Most--61%--small-business owners have no plans to enlarge their workforce this year.
  • Nearly 70% expect to expand their customer lists, increase revenues, and enhance profits.

The Greatest Challenges Facing Small Business in 1991

  • Avoiding a cash-flow squeeze
  • Keeping costs under control
  • Coping with the continuing recession
  • Finding qualified employees
  • Paying for health insurance

The Greatest Challenges Facing Small Business in 1996

  • Finding qualified employees
  • Handling increasing insurance costs
  • Coping with regulations and high taxes
  • Dealing with increasing domestic competition
  • Evolving with the changing business climate

Source: Annual Survey of Small Businesses, Dun & Bradstreet Corp., Murray Hill, N.J., 1991, 1997.

The Internet

Does fact match hype?

  • Only 5% of small companies regard the Internet as key to business, but in the past two years alone, the percentage of companies using on-line services has nearly doubled, approaching 40%.
  • By 2000, the World Wide Web may be a significant distribution channel: $95 billion in sales.
  • Companies are making money on the Web: 36% of on-line newspaper publishers report that their Web-based business is or will soon be profitable.

How Many Sites?
Number of World Wide Web sites responding to Web Server survey

 199518,9571997739,706Source: Netcraft Web Server Survey 

The first World Wide Web site was launched in 1993.

Users and Buyers
Estimated number of World Wide Web users and the percentage of those who buy products or services on the Web

 199516 million users29% buyers199634 million users26% buyers2000163 million users45% buyersSource: International Data Corp. 

Total On-Line Commerce
Commerce on the Web

 1995$318 million2000$95 billionSource: International Data Corp. 

Newspapers On-Line

Number of North American dailies on the Internet in 1997: more than 500
Number of newspapers charging subscriptions for all user access in 1997: 2
Percentage of on-line publishers who report profits for 1996 or 1997: 36%
Source: Newspaper Association of America.

Advertising On-Line

 Total online advertising revenue1997$400 million-$750 million2000$3.1 billion-$4.8 billionSource: Internet Advertising, Forrester Research, Cambridge, Mass, 1996; Credit Suisse First Boston. 
Outsourcing

How many companies do it?

  • 65% of companies with revenues of less than half a million dollars say they do not outsource.
  • But of a group of companies characterized as the fastest growing in the United States, 83% do outsource.

U.S. Market for Outsourcing Services

 1996$100 billion1998$165 billion2001$318 billionSource: Outsourcing Institute, 1996 

Small businesses may not be outsourcing yet, but they will be before long.

Top Five Reasons Companies Outsource

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