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Inc. Magazine: May 15, 1999

A Birth Legend We Love
Inc.'s executive editor tells both the official and unofficial story of why Bernie Goldhirsh decided to launch our small-business magazine 20 years ago.
They Were the Best of Times, They Were...Oh, You Know
Contributors to the 20th Anniversary issue proffer what they consider to be the finest--and darkest--hours of the past two decades.
It Was 20 Years Ago Today
A look at the cultural, economic, and political climate during 1979, the year that Inc. was founded, and the entrepreneurs and trends that shaped business over the past two decades.
Legacies: Highlights of the Entrepreneurial Era
Inc. editors reflect on the most significant changes in the business landscape over the last 20 years, from the spreadsheet to the virtual office.
In Our Time
A timeline listing some of the most significant events in business from 1979 to 1999.
The End of the World as We Knew It
The great achievement of the past two decades is that we've now learned everything necessary to create businesses that grow. But will we ever design businesses that grow us?
The Entrepreneur in My Bed
A veteran business writer confronts the metamorphic power of company building as his wife starts her own career- and leadership-development business.
The True and Only Heaven
Sometimes entrepreneurship can transform an entire geographic region. Here's how Seattle has changed since the rise of Microsoft, Starbucks, and other hot Pacific Northwest companies.
The Culture Wars
When it comes to corporate culture, Allan Kennedy wrote the book. An interview with the co-author of the widely misunderstood "Corporate Cultures: The Rites and Rituals of Corporate Life.
When Everyone Was Excellent
With "In Search of Excellence," co-authors Thomas J. Peters and Robert H. Waterman Jr. turned management advice into a fashion industry. Here are some overlooked aspects of the blockbuster book.
Out of Thin Air
Whatever companies entrepreneurs are building, they're also building a life. Jim Ansara, the CEO of Shawmut Design & Construction, describes his 20-year climb to success.
Founder King
Apple Computer made Steve Jobs famous, but it was how he started it that made him a legend.
It's Jay Chiat's World. The Rest of Us Just Want to Live in It
Here's how an adman created a whole new image of business with his 1983 commercial for Apple Computer.
In Search of Equity
Sharing equity with employees has been good medicine for any number of organizational ills. Now, about the side effects...
Confessions of a Ghost
A best-selling ghostwriter explains the making of business books, and what you don't want to know about it.
The F Word
Failure: for entrepreneurs, there's both a right way and a wrong way to go bankrupt. Here's an overview of the recent demise of catalogue retailer J. Peterman Co.
Buzz Buzz Buzz
A crossword puzzle that will challenge you to remember the business buzzwords we all long to forget.

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