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Straight to the Source

Reviews of eight new business books -- five on leadership secrets from historical figures, one chronicling the story of the first computer, and two delineating the art of dialogue. Plus: What Ronald D. Martin, director of Catalyst Ventures, is reading.

 

BOOK VALUE

Why bother with a knockoff? Go to the original

Thank you so much, Attila the Hun. Ever since your leadership secrets graced the best-seller lists, in 1991, publishers have unleashed a torrent of wisdom tapped from the psyches of historical figures. (See the list below for some of the latest.) You know the trend has hit bottom when they release products with titles like A Child's Machiavelli: A Primer on Power. Any owner, manager, or leader wanting to become familiar with the thinking of Niccolò Machiavelli, General George S. Patton, Shakespeare, or Lincoln would be better served by going straight to the source.

Instead of reading about Machiavelli, pick up The Prince, translated and edited by Robert M. Adams (Norton, 1992). If you're pressed for time, go directly to chapters 15 ("On the Reasons Why Men Are Praised or Blamed -- Especially Princes") through 18 ("The Way Princes Should Keep Their Word"). In those pages are found Machiavelli's famous advice on whether 'tis better to be loved or feared. (He casts his vote for feared.) You'll come away with a clear understanding of why Machiavelli's words resonate with readers as strongly today as they did in 1513.

And instead of relying on Alan Axelrod to distill General Patton's views on leadership, why not get some strategic lessons straight from the pens of soldiers? Two titles come to mind: Hope Is Not a Method: What Business Leaders Can Learn from America's Army, by General Gordon R. Sullivan, the former U.S. Army chief of staff from 1991 to 1995, and Colonel Michael V. Harper, former director of the U.S. Army's Strategic Planning group (Broadway Books reprint, 1997), and Warfighting, by General Alfred M. Gray, the 29th commandant of the U.S. Marines (Doubleday/Currency, 1995). Both books are superb takes on leadership and management from men who describe how they made life-and-death decisions, often while having to rely on incomplete information. The books are the real thing: direct, believable must-reads for anyone looking for the best in military wisdom.

You might break the primary-source rule to peruse the Pulitzer Prize&-winning Lincoln at Gettysburg: The Words That Remade America, by Gary Wills (Simon & Schuster, 1992; reprinted by Touchstone, 1993). Wills uses Lincoln's own words as a starting point to explain the powerful message the president was trying to get across. The scenes of battle carnage are as vivid as the words Lincoln used.

As for Shakespeare, if you want to read just one play with a strong leadership message, Henry IV, Part I is probably your best bet. Set before Prince Hal becomes King Henry V, the play shows how Hal mingles with the common man (his buddy Falstaff, among others). When he's made king, he is a stronger ruler for having already established a relationship of trust with his people -- no small feat for the leader of any kind of organization.

Computer refuters

This book is not really the story of ENIAC -- the world's first digital electronic computer -- so much as it is about the two men who created it: John Mauchly and Presper Eckert. You've probably never heard of either of them, but you should have.

The two met in 1941 at the University of Pennsylvania's Moore School of Electrical Engineering. There they developed the concept of a computer that used electricity rather than mechanical movements to solve complex mathematical problems. Their break came during World War II, when the U.S. Army funded their work to build a machine that could calculate missile trajectories. At the time, words like entrepreneur were seldom used, and computer referred to a person who sat at a desk and did repetitive calculations with, essentially, a very good adding machine.

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