Lining Up Telecom Online
What you should know: Not only can you buy phone and Internet services at the site, but it also offers electricity, natural-gas, propane, and heating-oil services.
The bottom line
TelecomSmart won kudos from our panelists on the grounds that it offered the widest variety of service options and carriers. Demandline and Essential ranked high in accessibility. Telezoo received high marks for its user-friendly format, too, but lost points for inattention to small-business needs. TeleBright scored well in usability but got mostly fair marks in other categories. Simplexity rated low, in part because of its limited selection in certain areas.
Sarah Fister Gale is a freelance writer based in Minneapolis.
The savvy entrepreneur's guide to buying telecom services on the Web
| Would our CEOs go back? | What is the site good for? | Biggest weaknesses | |
| www.telebright.com | "No" | Getting an idea about the range of rates | No criteria for sorting what you are learning |
| www.simplexity.com | "No" | General information on services available | The whole thing |
| www.telezoo.com | "No, but I would have my MIS person look at it" | People who are tech savvy | Not good for small businesses |
| www.demandline.com | "Yes. It offers an easy way to shop" | The nuts and bolts of telecommunications shopping | Lacking in sophistication |
| www.telecomsmart.com | "Yes, it was helpful" | Side-by-side comparisons | Long service questionnaire |
| www.essential.com | "No" | Wireless-plan shopping | Unwieldy comparison button |
| Ease of navigation | Ease of use | Variety of services | Flexibility | Help options | Ease of comparison | Pricing | Security | Overall grade | |
| www.telebright.com | B- | B | B- | D | B | C+ | C | C- | C+ |
| www.simplexity.com | B- | C | D- | F | B | C- | C | F | C- |
| www.telezoo.com | B | B+ | B | C- | C | B+ | C | B | B- |
| www.demandline.com | B+ | A- | C+ | D | B | B+ | B | B | B- |
| www.telecomsmart.com | B | C+ | A- | B+ | B | A | B | B+ | B |
| www.essential.com | A- | B | C | C+ | B+ | C | C | C | B- |
Our panelists
Michael W. Allen, chairman and CEO, Allen Interactions Inc.
Jennifer Alstad, president, B-Swing Inc.
Bill Belgard, chairman and CEO, Light-Speed Learning Inc.
John Biancini, president and CEO, CIO Partners
Christopher Butler, president, the Performance Engineering Group Inc.
Kevin Daum, CEO, BYDH Inc.
Leslie M. Fox, president and CEO, Fox & Associates Inc.
Alisa Lippincott, owner and president, Brew Ha Ha Inc.
Stu Tanquist, president, Express Learning Inc.
Ron Zemke, president, Performance Research Associates
Please e-mail your comments to editors@inc.com.
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