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Inc. Magazine: February 1, 2001

An Altered Landscape
Inc. magazine's editor-in-chief discusses the need to investigate the Web's effect on corporate culture.
Letters
Readers respond to recent Inc. articles, including the December 2000 column by Andrew Raskin, who stepped down as CEO of his San Francisco start-up, and to the November article about energy deregulation.
Upstarts: Car Sharing
Sure, owning a car in the city is a hassle. But is car sharing the answer? Two American start-ups are betting that it is.
Obits: Despite Student "Army," Ice-Cream Venture Is Frozen Out
Jeremy Kraus took the principles of microbrewed beer and applied them to ice cream. His unique marketing efforts built a loyal cult following, but it wasn't enough for him to survive in America's competitive supermarkets.
Ask Norm
Norm Brodsky offers advice on handling new opportunities, dealing with terrible employees, working with your spouse, figuring out the next move, finding mentors, and following your dreams.
The Good Life and How to Get It
Most entrepreneurs crave balance in their lives but can't even begin to imagine how to achieve it. Pete and Laura Wakeman of Great Harvest Bread are a happy exception.
Rescue at cc:
Bruce Holmes had left his company for dead. Then a band of fanatical customers rushed to the Internet to save its life.
Roll Your Own
How one hypergrowth company is perfecting the art of acquisition -- and maybe even giving roll-ups a good name.
An American Start-Up
In 1999, a pair of Wharton grads started a company to build and sell a specialized computer mouse. They chronicled their experiences -- the trials and triumphs of starting a business -- in a house newsletter.
The Fraud Bogeyman
The specter of Internet fraud has made it tougher for small e-merchants to navigate the maze of credit card processing fees charged by banks. Several new services offer a solution.
When to Say When
How do you know if your employees really are stretched too thin?
Selling Abroad without the Pain
Breaking into international markets may require forming strategic partnerships with companies and experts who have already done so.
Hire Your Own Temp Managers
It's a watershed moment when the CEO can no longer run the company alone. One CEO handled the situation by hiring temp executives to mentor her employees.
Are You Ready for the Major Leagues?
Is your small company ready to do business with the big boys? One researcher has concluded that many are ill equipped to perform in the big leagues. Take this quiz and see if you make the cut.
In a Former Life: Alan Schultz
This CEO learned a valuable lesson during his past life as a steelworker: A company should compensate its sales force based on fair and reachable short-term goals.
Book Value: Coaching Success
Several books explore how business leaders can learn from the strategies employed by successful sport coaches.
Best of the Web: Cyberspace Allies of Road Warriors
A slew of online Samaritans offer information and other aid to small-business travelers. But are the Web sites really that helpful?
The Sounds of Silence
In conversation, nonverbal cues can be just as revealing as what's actually said. They're just harder to hear.
Index
A guide to many of the companies, organizations, and individuals featured in the February 2001 issue of Inc. magazine.
Business for Sale: Midwestern Software Developer
Learn about a 30-year-old software development company that's for sale.
The Pause that Refreshes
A former CEO enjoys an enforced time-out while keeping those pesky ideas at bay.
You Are Here
How does your Web culture stack up against that of your competitors? A new study looks at companies wrestling with e-commerce.

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