Hot Tip: Improving Office Decor for Free
BY Mike Hofman
One company in Cleveland is using its space to showcase local artists, benefiting the artists and the company.
Biomec is a biotech company located in an industrial area of Cleveland. But the company's halls are lined with colorful contemporary paintings that bespeak the pricey touch of a decorator. Biomec managed to acquire free office artwork by becoming a gallery of sorts for local painters. Jennie Jones, a professional photographer and the wife of the company's founder, Trevor Jones, put the program together by soliciting local artists to lend the company hard-to-store oversized canvases. Steve Behm, vice-president of business development and marketing, confesses that Biomec's investors looked askance at the artwork -- until Behm informed them that the company hadn't been spending its precious capital on fancy decor.
MIKE HOFMAN was previously editor of Inc.com and a deputy editor at Inc. magazine, which he joined in 1996. The site was nominated for a National Magazine Award for Digital Media in 2010, and was named the best business website by Folio Magazine. In 2006, Hofman was part of a team of writers nominated for a Webby Award for best business blog. He lives in New York City. @mikehofman